What matters, when it matters.
In the heat of 2025, sustainability is trending. A new national survey shows that 75% of Americans are actively trying to green their summer routines—recycling, composting, and cutting packaging waste top the list.
A new kind of summer getaway is trending—adult retreats and grown-up camps are booming in 2025. As social wellness becomes a travel priority, these immersive experiences are reshaping how adults connect, heal, and play.
A Pinterest search surge of 2,889% for the ‘Martha Stewart aesthetic’ signals a powerful cultural pivot among Gen Z toward cozy, nature-rooted lifestyles—think linen aprons, sourdough starters, and backyard chickens.
Dating in 2025 isn’t just about feelings—it’s about vocabulary. As digital love evolves, so does the language people use to describe it, giving rise to new terms like 'beige flag' and 'textpectations' that are reshaping how we define connection.